Originnel

Originnel is a Bangalore based company which deals in organic food. When they came to us, their challenge was market presence and branding. They were operating out of just 1 store, 'Good Old Days'and the revenue generation was hardly close Rs 50,000/ month.

As part of our branding and marketing exercise, we did a thorough research on the market. We studied similar brands, their market share, the customer base and their communication design.

The services we offered them were – Packaging design, content and in-store branding. We had a primary research with the target audience. We tried understanding their behaviour. Accordingly, we came up with earthy colors for the brand, and a unique packaging design with carefully crafted words.

We helped them identify the right market and the kind of in-store branding, shelf positioning to improve visibility.

The result – Within a year, the sales have grown exponentially. The overall sales has increased more than 10 times. From a presence in just 1 store, now they are present in more than 14 stores spread across Bangalore. They also deliver pan India.